SourcePITTSBURGH, Sept. 8 /PRNewswire-FirstCall/ -- During the third quarter of the Dick's Sporting Goods Cowboys Classic (University of Oklahoma vs. Brigham Young University) at the new Cowboys Stadium this past Labor Day weekend, Dick's Sporting Goods, Inc. (NYSE: DKS) launched its new mobile site in a big way - on the world's largest HDTV video board. It was the first time a stadium video billboard had offered this level of interactivity, as fans with Quick Response (QR) code-enabled smartphones were directed to the company's new mobile site for an exclusive offer. The mobile site is located at http://dsports.mobi.
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