Rechercher (2007-2014)

mercredi 23 septembre 2009

Is is game over for QR in Australia ?

Example 1 :
Sports brand, promoting free mobile content from Magazine advertising.
A DPS ad appeared in 3 specialist publications serving a 15-34 male audience.
Response options were shortcode and QR code.

Results :
Total engagements = 1,913
Key word generated response = 788 (41.1%)
QR code generated response = 1,125 (58.8%)

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