Rechercher (2007-2014)

mardi 2 septembre 2008

Ralph Lauren Magazine and QR Code

Tourists walking around San Francisco last spring found a new way to locate the best food in the city: small images that looked like bar codes, adorning more than five hundred restaurants and businesses. When the codes are scanned with a digital camera–enabled smartphone, they provide instant access to Citysearch reviews and other Web-based content. But this is only the beginning of what these codes can do, according to Jonathan Bulkeley, chief executive officer of Scanbuy, the developer of the ScanLife bar codes that were plastered all over the City by the Bay.

Le seul problème, c'est que la dernière version de ScanLife ne lit pas de QR Code mais juste l'eZcode... Même paradoxe en France avec MTV qui diffuse des eZcode dans une émission du matin, Crispy News... Pourquoi ScanLife ne lit plus les QR Code et les Datamatrix ouverts alors que leur précédent barcode reader le faisait ?

1 commentaire:

  1. I had my friend download the ScanLife application to his iPhone so I could give it a test drive.

    For starters, the application can only read and decipher proprietary EZcodes. Unfortunately the ScanLife application offers no support for 1D UPC/EAN barcodes, or Data Matrix, Aztec, or QR codes. This is the major downfall of the application, since it only supports one proprietary 2D symbology. As a result, ScanLife is not a true universal code reader.

    For those wanting a much more intuitive mobile code reading experience, I highly recommend the NeoReader application from NeoMedia Technologies. The NeoReader is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of barcodes with a single application installed on their mobile device.

    Download the NeoReader and instantly transform your iPhone into a universal code reader.